The Virtual Ring Builder Example

Online diamond wholesale companies like Abazias had a big hurdle to overcome when marketing the benefits of buying a diamond ring online. For one, there was no way to actually place the diamond ring on the finger of a potential buyer, like a regular retailer would do, to compel the final sale. That's when they began to look into ways to simulate that experience by creating online applications that not only helped the customer to visualize the final product, but also allowed them to have a direct hand in the creation and product design. That was even one step better than going into a retail store. By getting a small application built, they created a way to simulate their biggest benefit, the beauty of a custom-designed diamond ring, without actually placing it on anyone's fingers. Any software application that helps customers to have that look and feel is a great way to sell beauty items like clothing, hats, and hair dyes when you are in an online environment.

The Trial Membership

If you have a membership site, you can sell trial memberships to that community by enrolling people for a minimum fee or even for free. This gives people the experience of being a part of that community and lets them obtain some of the benefits for a short time. This can make people become lifelong buyers of your products and services and not just one-time shoppers. Take a look at how subscriptions can work for you online, just as they've worked with magazines and newspapers in the past. It's actually very easy to provide a membership demo online, and it costs you nothing.

Benefits As A Seduction

A good benefit statement seduces the buyer into taking action on your product and service by triggering deep psychological needs that make it imperative that he/she acts to resolve the problem. Many of the same problems that human beings have dealt with since the beginning of time are prime candidates for creating benefit statements that offer solutions or at least some sense of psychological reprieve from pressing problems.

As you're trying to build up your online business, you don't want the relationship to be finalized after one sale. It's much harder to find a new customer than it is to work with the ones that you already have. That's why it's important to listen deeply to what your customers are saying and to continuously provide products and services that offer the benefits that they need so that they will keep buying.

Listening Is A Good Seduction Skill

If you've ever bothered to read the life stories of some classic seducers, like Casanova, you will find that the one skill they used the most was the art of listening. It was this skill that allowed them to determine what was missing in their target's life that they could provide that would uniquely suit him/her and provide a sense of psychological relief that would lower his/her defenses enough to complete the seduction. You might think that it was their skill with more intimate actions that actually won the ladies over, but actually, it was their skill and dedication to really listening that helped them to create strategies in multiple ways to get them to a point where the intended victim would surrender himself/herself of his/her own accord.

Similarly, a good Internet marketer has to take the time and the effort to listen to the people who are coming to his/her sites. He/She can't reach out and force anyone to hit the “buy now” button, so he/she has to create ways to make it easy and desirable for the customer to make the decision on his/her own. One way is to offer exactly what the customer needs, even if he/she isn't aware that he/she has that need until you mention it. There are few people who really understand themselves, but most have many emotional cues that trigger them into subconscious actions on a daily basis. It's your job to figure out what is the most effective way to target that need by listing just the right benefit that compels them to buy.

If you can't find that out through studying your demographics, don't be afraid to ask people. You can even find out what their most pressing concerns are in their business or a problem they've had difficulty solving for years. Offer an incentive to participate in the discussion, like giving credit to someone for their input, a discount on another purchase, or even cash. People want to talk about themselves, so give them the time and provide the forum where they can do that, and it will help you to pinpoint your demographics’ needs better.