Internet Marketing Acronyms Explained

CB - often referred as Clickbank.com for short, the biggest software product marketplace, which easy affiliate and vendor's administration.

CPA - Cost Per Action. CPA can refer to a lead, sale or click.

CPC - Cost Per Click. Used with banner or text link advertising

CPL - Cost Per Lead which could come from filling out a survey, form, joining a newsletter or a forum, amongst others.

CPM - Cost Per 1,000 Impressions.  Often used with banner advertising due to high volumn of untargetted traffic involved.

CR - Conversion Rate.  Can be defined as achieved targets divided by numbers of visitors

ERP - Earnings per 100 Clicks

EPM - Average Earning Per 1,000 impressions.

IM - Internet Marketing

PFP - Pay Per Performance (e.g. Affiliate Commissions)

PPA - Pay Per Action, same as Cost Per Action (CPA)

PPC - Pay Per Click

PPI - Pay Per Impression

PPL - Pay Per Lead

PPS - Pay Per Sale

PPV - Pay Per View, similar to PPI

ROI - Return On Investment